Summary of Exhibitor Briefing Seminars

Whether you are a large or small company, a mine operator or service company, the Exhibitor Briefing for MINExpo will offer seminars that will be of value to you. Here’s a summary of the Friday, January 25, sessions:

8:30 – 10:00 a.m. (choose one from this time slot)

Making the Most of the Large Exhibit—
Succeeding at MINExpo
Douglas MacLean, MacLean Marketing

The workshop will discuss proven plans and ideas to better coordinate show and marketing efforts, maximize show performance, leverage show activities for all stakeholders, and plan and execute measurement and evaluation. Topics include:

• Product presentation strategies
• Exhibit attraction ideas
• Coordinating pre-, at-, and post-show marketing
• Start the post-show measurement plan before the show

Optimize and Measure Return on Investment
From Exhibiting at MINExpo
Skip Cox, Exhibit Surveys, Inc.

This session will present current research that substantiates how MINExpo can accelerate your sales and enhance your brand. Using MINExpo data, the session will also demonstrate newly developed web-based tools that exhibitors can use to:

• Calculate level of investment required (number of staff, exhibit space required) to reach potential audience on a cost-effective basis
• Identify and control factors that have the biggest impact on exhibit performance
• Measure reach and staff performance to identify strengths and weaknesses of exhibit
• Measure potential ROI from leads generated at the show

10:30 a.m. – Noon (choose one from this time slot)

Making the Most of the Smaller Exhibit—Succeeding at MINExpo
Douglas MacLean, MacLean Marketing

This session will focus on companies with smaller exhibits and on ways to successfully compete for visitor attention and interest. It will address key ideas of exhibit and graphics design, staff preparation, product presentation guidelines, key show objectives development, and planning for post-show follow-up.

Measurement and its Role in Effective Exhibit Marketing
Skip Cox, Exhibit Surveys, Inc.

The event marketer needs better and more predictive information to help make key strategic and tactical decisions. This session will present attendee and exhibit performance trends that are significantly impacting the exhibitor’s ability to perform, and demonstrate how measurement can be used as a decision-making tool to maximize ROI using case studies.

1 – 2 p.m., General Session

Best Practices Review -- Proven Strategies for Trade Show Success
Douglas MacLean, MacLean Marketing

Forward-thinking businesses worldwide are constantly striving to improve their performance and results from trade show participation. This information-packed hour will give you examples of best new strategic practices at trade shows and how you can implement those plans for you organizations. Specific topics to be covered include technology applications, product information preparation, and new information gathering techniques.

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